Upurea

hat began as a bubbly experiment in the human psychological response to scent, soon developed into an innovative company that blends research and passion to create luxuries intended for total body wellness. While studying psychology at the Bachelor's and Master's levels, Danielle, a Cognitive Behavioral Therapist, has found fascinating relationships between the mind and scent, specifically how scent has the power to enhance one's mood and behaviors. Through her scent and behavioral response work, Danielle has developed a patent-pending system that categorizes scents by five main moods or effects: Focus, Elevate, Relax, Balance and Sensual.

Danielle and Company's core mission is to study the human responses to scent and infuse this knowledge into organic beauty care products that are good for the whole person; mind, body and soul. As an eco-chic company, we are committed to the sustainability of the earth and its inhabitants. Our products are modern in design, made with the purest ingredients, and are created to maintain the integrity of the eco-consciousness consumer. They are 100% vegan, cruelty-free, paraben-free and we use post-consumer recyclable material in our packaging whenever possible.