Upurea

hen co-founders Danielle Raynor and Laura DiGirolamo met, they were both self-proclaimed product junkies working in the beauty industry. If you were to put their résumés together, you'd get a beauty consultant, graphic designer, agent, makeup artist, marketing director, and lawyer. Yet, as diverse as their experience was, they had one thing in common: the inability to wear fine fragrances without headaches, sneezing, itching and, well, just about every other allergy symptom.

Knowing that traditional fragrances are primarily complex mixtures of synthetic chemicals that can absorb into the bloodstream and irritate the senses, Danielle and Laura set out on a mission: To create a luxury fragrance that was actually good for you. One that was full of natural, skin-friendly ingredients and free of everything else.

After meeting with a team of renowned chemists, Danielle and Laura realized their mission was possible: natural ingredients and technologies could be applied to create fragrances more refined than those typically produced by purely synthetic compounds. And so LAVANILA, the premier healthy fragrance, was born.

Having such a revolutionary concept–a fragrance that's good for you–the essence of the collection needed to be equally as compelling. Enter vanilla. Universally loved and highly praised for its warm, luxurious, and natural qualities, it was the perfect complement and anchor. And because the finest vanilla comes from Madagascar, the brand adopted the country's native word for the ingredient–LAVANILA–as its own name.

LAVANILA's luxuriously healthy approach, coupled with the passion and dedication of its founders, has set the stage for a beauty revolution. With the healthy fragrance as the first of many breakthrough products and categories, LAVANILA is dedicated to creating a unique collection of healthy products that are natural, nourishing, and captivating. And there's nothing vanilla about that.